A smart campaign for smarter energy use
Dominion Energy is a unique beast. By law, it has to encourage homeowners to use less energy through its ThermWise program. And it has to be measurably effective or the state of Utah gets Big Mad. Charged with using its long-standing ThermWise spokesperson, Therm, we had to increase brand awareness of the ThermWise program and create behavioral change. With our efforts, ThermWise Home Energy Plans are scheduled up to three weeks out and the annual survey proved program awareness is solidified.