What happens when sick kids square up?
When most people think of sick kids, they imagine them as feeble and weak. Wrong. They’re tough. We developed a campaign war cry that helped tout Primary Children’s Hospital as the ultimate place for victory. The first year, the campaign was solely focused on raising brand awareness. After its crazy success, the second year we doubled down on brand awareness and sprinkled in service line specialties.
Each piece of collateral led to our brainchild HereKidsWin.com. There, families could discover the victories of countless children who spent time at Primary Children’s Hospital. Better yet, families could also submit their own experiences to inspire others in a time of need.
All in all, this campaign was massive. The deliverables included brand spots, four patient-centered spots, a website, eight patient interview videos for the website, radio, digital banners, social, and in-hospital assets.
A strategically strange (and stupid) spot
PACS went full send as a sponsor of the Utah Jazz. As a prime sponsor, that included prime placement of its logo on the NBA court. When the new court was revealed for the season, it became painfully obvious no one had heard of the brand. One poetic comment on Instagram became the brief: What the heck is PACS? We had to educate the fans. We did. And we won an Emmy for it.
Hard hitting work that slaps
The sponsorship between Intermountain Healthcare and the U.S. Ski and Snowboard team meant highlighting the collision of world class care with world class athletes. Given a local-friendly budget, we had to create a national presence to debut the partnership. What was meant to air just during the FIS Freestyle World Ski Championship coverage ended up extending into the 2023 Winter Olympics per client request.
Work pitched to clinched
RC Willey had an AOR that lasted longer than most marriages. The agency was complacent and the creative was suffering. Gross. The brand sent out an SOS. The RFP was begging for a new creative partner that would help resuscitate the brand. We concepted and presented spec work that included a fresh brand campaign that could moonlight as promotional work for their five merchandise departments. Behold the work that won the account.
This one is for the girlies
Before this newer self-care era, there was a severe lack of it. So much so, that Intermountain Healthcare's Women's Services recognized that women weren't taking the time to get the care they need. And because girls run the world, this lapse could easily become everyone's problem, too. We scraped together a video highlighting real women to confirm our suspicion that most women are detrimentally selfless. The video garnered half a million organic views with stellar video completion rates. My sister tells me she still watches this for affirmation.