Work pitched to clinched
RC Willey had an AOR that lasted longer than most marriages. The agency was complacent and the creative was suffering. Gross. The brand sent out an SOS. The RFP was begging for a new creative partner that would help resuscitate the brand. We concepted and presented spec work that included a fresh brand campaign that could moonlight as promotional work for their five merchandise departments. Behold the work that won the account.