https://taylor-preston.com Taylor Preston Mon, 08 Apr 2024 21:28:29 +0000 https://taylor-preston.com en https://taylor-preston.com/Homepage Mon, 03 Dec 2018 22:31:11 +0000 Taylor Preston https://taylor-preston.com/Homepage https://taylor-preston.com/Win Sun, 07 Oct 2018 22:54:51 +0000 Taylor Preston https://taylor-preston.com/Win What happens when sick kids square up? When most people think of sick kids, they imagine them as feeble and weak. Wrong. They’re tough. We developed a campaign war cry that helped tout Primary Children’s Hospital as the ultimate place for victory. The first year, the campaign was solely focused on raising brand awareness. After its crazy success, the second year we doubled down on brand awareness and sprinkled in service line specialties. &nbsp; Each piece of collateral led to our brainchild&nbsp;HereKidsWin.com. There, families could discover the victories of countless children who spent time at Primary Children’s Hospital. Better yet, families could also submit their own experiences to inspire others in a time of need.&nbsp; All in all, this campaign was massive. The deliverables included brand spots, four patient-centered spots, a website, eight patient interview videos for the website, radio, digital banners, social, and in-hospital assets. https://taylor-preston.com/Custodians Thu, 23 Feb 2023 15:44:06 +0000 Taylor Preston https://taylor-preston.com/Custodians A strategically strange (and stupid) spot PACS went full send as a sponsor of the Utah Jazz. As a prime sponsor, that included prime placement of its logo on the NBA court. When the new court was revealed for the season, it became painfully obvious no one had heard of the brand. One poetic comment on Instagram became the brief: What the heck is PACS? We had to educate the fans. We did. And we won an Emmy for it.&nbsp; taylorpreston · Interrupted https://taylor-preston.com/Luck Wed, 22 Feb 2023 17:10:15 +0000 Taylor Preston https://taylor-preston.com/Luck Hard hitting work that slaps The sponsorship between Intermountain Healthcare and the U.S. Ski and Snowboard team meant highlighting the collision of world class care with world class athletes. Given a local-friendly budget, we had to create a national presence to debut the partnership. What was meant to air just during the FIS Freestyle World Ski Championship coverage ended up extending into the 2023 Winter Olympics per client request.&nbsp; https://taylor-preston.com/Home Mon, 08 Apr 2024 21:28:29 +0000 Taylor Preston https://taylor-preston.com/Home Work pitched to clinched RC Willey had an AOR that lasted longer than most marriages. The agency was complacent and the creative was suffering. Gross. The brand sent out an SOS. The RFP was begging for a new creative partner that would help resuscitate the brand.&nbsp;We concepted and presented spec work that included a fresh brand campaign that could moonlight as promotional work for their five merchandise departments. Behold the work that won the account. &nbsp; https://taylor-preston.com/Priorities Thu, 24 Aug 2017 21:49:14 +0000 Taylor Preston https://taylor-preston.com/Priorities This one is for the girlies Before this newer self-care era, there was a severe lack of it. So much so, that Intermountain Healthcare's Women's Services recognized that women weren't taking the time to get the care they need. And because girls run the world, this lapse could easily become everyone's problem, too.&nbsp;We scraped together a video highlighting real women to confirm our suspicion that most women are detrimentally selfless. The video garnered half a million organic views with stellar video completion rates. My sister tells me she still watches this for affirmation.&nbsp; https://taylor-preston.com/Confessions Thu, 09 Jun 2016 03:24:45 +0000 Taylor Preston https://taylor-preston.com/Confessions One-offs that one-up I’ve been around long enough to remember when :60 radio spots were highly recommended and relevant. If I’m being honest, I miss having more than :06 to make an impact. Here are a few spots that I am really proud of.&nbsp; https://taylor-preston.com/Interview Tue, 08 Jan 2019 03:39:18 +0000 Taylor Preston https://taylor-preston.com/Interview A smart campaign for smarter energy use Dominion Energy is a unique beast. By law, it has to encourage homeowners to use less energy through its ThermWise program. And it has to be measurably effective or the state of Utah gets Big Mad. Charged with using its long-standing ThermWise spokesperson, Therm, we had to increase brand awareness of the ThermWise program and create behavioral change. With our efforts, ThermWise Home Energy Plans are scheduled up to three weeks out and the annual survey proved program awareness is solidified.&nbsp; https://taylor-preston.com/Hope Wed, 12 Mar 2014 17:49:09 +0000 Taylor Preston https://taylor-preston.com/Hope OMG OOH&nbsp; This is the first OOH of my career and it still reminds me of why I love the industry. Because a cancer diagnosis changes everything, we decided to show how help from Intermountain Cancer Centers does, too. We posted a blind, brand-less board for weeks. Speculations were running rampant and we garnered a lot of free local news coverage. Once enough interest was piqued, we updated the boards with a meaningful payoff. &nbsp; <img width="1701" height="1508" width_o="1701" height_o="1508" data-src="https://freight.cargo.site/t/original/i/ff7852d1e00aadba4d3e7de5997766b1ad1344d8369ff4724885cc5a860b8bce/INTMTN_Cancer_Outdoor_hope.jpg" data-mid="32129241" border="0" src="https://freight.cargo.site/w/1000/i/ff7852d1e00aadba4d3e7de5997766b1ad1344d8369ff4724885cc5a860b8bce/INTMTN_Cancer_Outdoor_hope.jpg" /> <img width="1701" height="1508" width_o="1701" height_o="1508" data-src="https://freight.cargo.site/t/original/i/ee289b2b24e27cab578ef4913192bb5d14bdddb43885479afb816ec5f06b1656/INTMTN_Cancer_Outdoor_courage.jpg" data-mid="32129240" border="0" src="https://freight.cargo.site/w/1000/i/ee289b2b24e27cab578ef4913192bb5d14bdddb43885479afb816ec5f06b1656/INTMTN_Cancer_Outdoor_courage.jpg" /> https://taylor-preston.com/Reasons Thu, 29 Mar 2018 18:17:49 +0000 Taylor Preston https://taylor-preston.com/Reasons A campaign offering covert, unsolicited advice&nbsp;&nbsp; Intermountain's Live Well program exists for one purpose: to encourage healthier lifestyle choices. A large part of the program’s focus is helping parents and kids make better decisions. The challenge is no one wants to be told how to live. Our campaign had to be interesting and objective, not condescending or pushy. It was a delicate dance and a bit like inception. In tandem with targeting parents, we spoke directly to kids about being active. And kids need a reason to be active. So, we gave them one or two.